Established by Abu Dhabi based Brit Lorna King, in early 2020, Project Athena Middle East appeared as a way for her to highlight the many incredible women that she had been meeting during her seven years in the Emirates. Through her work as a corporate digital marketer, her personal pursuits, and in her life coaching practise she was inspired by the passion and expertise of the women around her, and is building a community with a handful of volunteers.

Started as an IT by profession, Rein challenged herself to do better and took a step to move into different industries. Today she is working as a Digital Specialist responsible for content management and SEO that drives organic traffic to their website. Rein is also a trainer who supported people across their organisation to empower themselves on how to use & build their pages on CMS.

Rein is a wife and a mother of 2, happily living in Abu Dhabi for a decade now but like many women, Rein had her own self-limiting beliefs that sometimes hold her back. Her driving force for getting involved is to share and encourage women like her to love and create space for themselves. She learns that all women are different and has something unique to offer.

Rein’s ability to challenge the process in order to get the most effective results was exactly what was needed to whip things into shape.

Ivy works as a digital remote professional specializing in Project Management and Customer Relations. She has worked remotely for 10 years now and has partnered with various start-ups to help them realize and grow their vision.

She’s also an advocate of homeschooling and is currently homeschooling all of her 3 kids since 2016. Her passion for homeschooling stemmed from her desire to focus more on character development and cultivate a genuine love for learning in her kids.

Ivy is passionate about empowering women especially focusing on single mothers like herself.

Ella is a full-time, multidisciplinary artist. Her career as an artist started in the Philippines in 1999, when she worked as one of the few women who was doing airbrush professionally back in the day and has been active in the Dubai art scene since 2010.

She has been named by TimeOut Dubai as one of the “Top 10 Artist To Watch” in 2011, followed by being a finalist for another international competition, New Era Introducing.

She has been shortlisted in the prominent Sheikha Manal’s Young Artist Award in 2012 and her works have been exhibited in New York, Barcelona, Manila and Arizona. Cosmopolitan Middle East also named her as one of the “12 UAE based artist you need to follow” in 2017.

She has been commissioned by brands such as Level Shoes, Clinique, Laura Mercier, Eastpak, Sprayground, Fendi, Goutal, Saks Fifth Avenue, Swatch, Puma, Adidas, Courir, Robinsons Department Store, Galeries Lafayette, Jo Malone and Marks & Spencer to name a few.

Tatiana is a certified Eating Behaviour and Habit Change Coach. Her approach to healthy eating is based on the principles of intuitive/mindful eating, cognitive behavioural psychology, and bio-individuality. The core belief that drives her passion for this work is that food and eating should be a source of nourishment and pleasure, health and energy, not health issues, frustration, helplessness and guilt.

Tatiana hopes to educate and empower women to create healthy and happy relationships with food, by working with the body and mind, not against them. She also wants to create a supportive and non-judgmental space that will allow members to explore and improve their relationship between the self and food. She says, “I want to help people to fall in love with healthy eating.”

She hopes to work together with the women of WWWM and share resources so everyone can become their own health expert, create healthy lifestyles so they can live their lives to the fullest.

Anita is an experienced HR, business planning and strategic organisational design and development specialist, and a certified transformative coach with a passion for people development, supporting individuals and organisations through transitions, change and growth.

She also runs regular workshops online and in person in the capital, and is now extending her expertise to the Women Who Want More UAE community.
Anita helps people and organisations to gain clarity and define their purpose, build on their strengths to their fullest potential to reach their goals

Anita will be sharing events, resources and tips to support your professional development journey, but she can’t do it alone!

If you see something that might be of use to the community, go ahead and share it in the group. Or if you have expertise in this area, reach out to Anita to ask about collaborations.

Khaulah is the founder of Your Professional Presence (YPP), a coaching and training service that helps working women in becoming leaders.

Before starting (YPP), Khaulah spent eight years working as a Master Franchiser in Canada. After a successful career in retail, she decided to help people in a more holistic way. Today, with over 10 years’ experience, Khaulah is certified as a Body Language Master trainer, a Communication and Style Coach and Reiki Healer who has helped students and professionals alike from all walks of life from around the world.

She is currently based between Montreal and Dubai. Khaulah is a graduate of Arizona State University and holds a Bachelors’ degree in Business Administration.

Pamela is a certified and licensed Master Life Coach, Master NLP Practitioner, Relationship Coach with passionate focus on Mom-Coaching who understands the importance of and barriers to self-care, self-acceptance and self-accomplishment. Having spent more than 10 years in sales and marketing Pamela found herself in a different environment and began searching for more fulfillment than could be found through career in international business. Now Pamela is finding joy in motherhood and is passionate about inspiring other moms through their similar life challenges.⠀

Mae is a breakup & relationship coach, occupational therapist, and the founder of Wake Up Abu Dhabi, a women’s meditation community. She is Chinese American, born and raised in the Washington DC metro area. She enjoys spending time with her loved one, being in nature, hiking, yoga, and cooking.

Although relatively new to Abu Dhabi, Mae is passionate about empowering women to discover their loving, authentic self and to create the relationship they desire. She offers free self-discovery sessions for women to get clarity and inspiration on their self-love and relationship goals.

She shares with us her motivations for volunteering, and a little about herself.

“I want to create a community and culture around women discovering their authentic self. I love working with women who are willing to be curious, courageous, and vulnerable to get to the essence of who they are. I enjoy collaborating with leaders who are keen on doing work that brings compassion, joy, and peace in the world.”

Emma is a podcast host and mental health advocate. She is from Brighton in the UK, having also lived in Paris, Geneva and now Dubai.

Diagnosed with bipolar disorder ten years ago, Emma is open about her struggles when managing her mental health and shares daily practices, tips and resources for mental wellness through her social media platforms, blogs and You tube channel.⠀

In addition to her personal journey, Emma is a podcast host and talks to guests who have confronted their own hardships and have moved through their journey with vulnerability and openness on the ‘Vulnerability Rocks podcast’.

Having spent 10 years on her own personal journey and nearly 20 years in management, she believes that the power of healing starts with sharing. She also believes that it is vital to learn the skills required to manage our emotions and to be able to have a deeper understanding and level of empathy towards ourselves and others. ⠀

Emma’s mission is to bring matters of mental health to light and to find the strength to pick themselves back up and realise that they aren’t alone. Join her in finding hope and be inspired to keep standing back up.